Approach this demographic with caution, and show consideration for their situationKey Takeaways Develop a strategy that accounts for the unique circumstances these prospective clients are facing, and approve all marketing with care to avoid missteps.As far as devastating life events go, divorce ranks no. 2, second only to the death of a loved one. As a result, it is typically a very emotional experience, and certainly isn’t the time for others
If an interior designer walked through the front doors of your listing, what would their first impression be?Give the house an interior designer spot test before opening it up to buyers. Realtor.com® offers a few tips from behind a designer’s lenses in a recent article :Traffic flow“The first thing I notice is whether or not the furniture placement promotes good flow of traffic,” says Lorelie Brown, a Showhomes franchisee in Charl
Foreign buyers continue to outspend domestic buyers in the U.S.From April 2016 to March 2017, properties purchased by foreign buyers had a median price of $302,290. That is 30 percent more than the median purchase price of $235,792 for all existing homes sold in the U.S. during that period, according to the National Association of REALTORS®’ 2017 Profile of International Activity in U.S. Residential Real Estate.In a further examination of ave
The inventory of for-sale homes has struck a 20-year low. And while economists and the public cry for more inventory, many builders are pressed to meet demand. A labor and subcontractor shortage in the building industry has worsened over the past year, according to the National Association of Home Builders/Wells Fargo Housing Market Index survey of single-family builders.Builders reported widespread shortages for each of the 15 occupations su
A 20 percent down payment is no longer the norm. In the past year, 1.5 million borrowers purchased their homes with down payments of less than 10 percent, according to Black Knight Financial Services. That marks a seven-year high.A growing number of home shoppers are financing more than 90 percent of their home purchase.“The increase is primarily a function of the overall growth in purchase lending, but, after nearly four consecutive years of d
Mark your calendars: Aug. 21 is the day a solar eclipse will cross the United States. This rare event occurs when the moon completely obscures the sun. And the brief period of darkness may have a big impact on the growing number of solar installations, warns a new release from Climate Nexus.The eclipse will stretch across 14 states and likely will obstruct up to 9,000 megawatts of solar power. That is enough to power 7 million homes, according t
Home owners are turning to home equity not just for home renovations but also to launch new businesses. Equity was used as a source of capital to launch 284,618 U.S. businesses—7.3 percent of all businesses, according to a newly released analysis by the U.S. Census Bureau that culls 2014 data.According to the study, the industries that use home equity at some of the highest rates are accommodation and food services, other services, retail trade
Saving for a down payment is often the number one hurdle to many would-be home buyers. And consumers looking to buy may have to wait many years, depending on their profession, to save $55,000 for a down payment to buy a median priced home in the country, according to a new realtor.com® analysis.Realtor.com®’s research team studied how long it takes buyers in 12 professions to save up for a down payment. For the study, researchers assumed that
Victorian is the interior style that wins the popularity vote in the most number of U.S. states compared to any other decor style, according to a new study by Joybird, a custom furniture company. The study used Google Trends data over the past 12 months to compare the most-searched interior design terms in each state.The states where Victorian style reigned number one were Nevada, Nebraska, Missouri, Indiana, Pennsylvania, Vermont, Maine, Connec
Social media is increasingly a vital part of a real estate professional’s marketing strategy. Seventy-four percent of REALTORS® recently surveyed cited awareness as the main outcome of their social media efforts. Sixty-four percent of 265 REALTORS® recently surveyed say they plan to commit more time to social media, and 60 percent plan to commit more money to it too.The survey results, released Monday, come from the 2017 REALTOR® Social and
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